Developed during my time at The University of Tampa I created SHREDDHER: a skate & street-wear brand designed by women for women. When conceptualizing this brand, I initially saw SHREDDHER’s potential through a fashion lens solely. However, when considering iconic brands like Supreme, Santa Cruz, Former, and Dickies— they didn’t just provide functional fashion for their consumers, but they provided culture and community. However, these brands show to be male-dominated. SHREDDHER was created with women at the forefront. The process of creating the concept, logos, and social posts was one to remember!