Quaker Oats: #WhyIRise Campaign

As a part of my undergraduate degree, I was assigned a mock case brief for Quaker Oats in which I had to act as the Ad/PR team to conceptualize, create, execute, and pitch a solution to the issue that Quaker sales were down because families were not spending time eating breakfast together anymore. My solution? I created the interactive hashtag campaign #whyIrise to pull the heartstrings of the target demographic: PARENTS. The #WhyIrise campaign would encourage consumers to share what inspires them to get up in the morning.

Given the fact Quaker was looking to target families, I also created a video for the campaign strategically styled to look like a "home video.” This visual shows loving and wholesome moments while advertising Quaker. I truly enjoyed this assignment as I was able to dabble in creative direction.